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This book explores all aspects of the creative process — from idea to innovation, from moon-shot to mass market — and demystifies the steps to ‘being more creative’. Packed with research and references to the leading thinkers in the field, as well as tools and techniques for enhancing creativity in a practical way, it is a book for individuals and organisations who want to make the most of their innate creative capacities.
This book explores all aspects of the creative process — from idea to innovation, from moon-shot to mass market — and demystifies the steps to ‘being more creative’. Packed with research and references to the leading thinkers in the field, as well as tools and techniques for enhancing creativity in a practical way, it is a book for individuals and organisations who want to make the most of their innate creative capacities.